Communicating Agency Successes
This course focuses on strengthening law enforcement agencies’ ability to communicate effectively with the public, media, and their internal audiences. It is created for agencies seeking to highlight positive outcomes, improve internal morale, and proactively manage narratives about public safety and policing. This course will assist law enforcement agencies to effectively share their successes with the public, thereby uplifting the profession of policing.
Description
This course provides participants with practical tools and strategies to improve both external and internal communication and media engagement. Participants will learn how to craft compelling narratives, understand media needs, engage with media outlets, and leverage social media platforms to highlight positive stories. The training emphasizes real world examples, interactive exercises, peer learning, and concrete steps that will allow participants to implement improvements within their own agencies.
The purpose of this course is to encourage law enforcement agencies across the nation to proactively highlight their successes and strengthen public understanding of their work through effective communication, thereby helping to improve the image of the policing, uplift the profession and improve transparency and morale.
Target Audience
Employees (sworn or professional staff) responsible for external and internal communications in local, state, tribal, territorial, and campus law enforcement agencies. This course is geared toward small-to-medium-sized agencies that may not have a dedicated Public Information Officer or have a recently created PIO position.
Center for Naval Analyses
The Center for Naval Analyses (CNA) is an independent, nonprofit research and analysis organization dedicated to the safety and security of the nation. For 80 years, our scientific rigor and real-world approach to data has been indispensable to leaders facing complex problems. CNA employs operations research to address military questions in the CNA and domestic challenges in the Institute for Public Research (IPR). Within IPR the Center for Justice Research and Innovation transforms research into real-world programs and strategies for hundreds of justice system agencies across the country. We specialize in research, training, and technical assistance. www.cna.org.
CNA-IIR team: 15JCOPS-22-GK-03336-CRIT
Institute for Intergovernmental Research
The Institute for Intergovernmental Research (IIR) is a Florida-based nonprofit corporation consisting of highly experienced team of professionals equipped with the knowledge and ability to respond o the needs of criminal justice agencies across the country. IIR has a 48-year history of successfully administering numerous nationally recognized programs that are designed to positively impact local, state, and federal law enforcement and criminal justice agencies. www.iir.com
CNA-IIR team: 15JCOPS-22-GK-03336-CRIT
Schedule & Registration
You can register for this course by filling out the CRI assistance request form and selecting Enhanced Training. Please contact the Enhanced Training team at [email protected] for more information regarding these training opportunities.